What is a good 'out the door' price to pay for a 2008 VW New Beetle Convertible SE?

What is a good 'out the door' price to pay for a 2008 VW New Beetle Convertible SE?
I am looking at a new 2008 VW New Beetle Convertible SE in the New Orleans area. Sticker is $26,390. I am NOT going to pay sticker for it, but wanted an idea of how low I can reasonably go on the deal with the salesman. I want him to make some money, but I don't necessarily want to send his kids to college on this one deal. I am trading in a 2002 Hyundai Santa Fe with high miles (150K), a bad powersteering pump and bad brake rotors. Any advice will be helpful.
Buying & Selling - 2 Answers
Random Answers, Critics, Comments, Opinions :
1 :
Before trade in, you can usually get just about invoice for the car! i got my jetta for three grand under sticker price, which was its inoice. Check on www.consumerreports.com and see what bottom line pricing of the specific car is. My suggestion to you would to not pay any more than 24k, maybe even 23k. Also, check other dealers around you. Although they say that VW won't lower prices much, around this time, some dealrs are so deserate to get cars out, they'll sell them at a price alot lower than average
2 :
The sticker price is a joke, heck even the invoice price is somewhat false as it too has been marked up oftentimes. Most dealers get special volume sales incentives (rebates) for meeting quotes that lowers their cost, plus factory incentives to unload certain models. Rather then driving around town wasting time, the modern method is to email several dealers and ask for their best price on the exact car you want. This will save you time and basically puts into writing the price they are offering. Considering the economy in New Orleans and nationwide with car sales being down, they might be very deseperate to make a sale. http://www.edmunds.com lists the invoice price as $25096(including destination charge) and retail as $26,390. You can request dealer quotes directly through edmunds too.

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